Shop with C2 Style
Check out today’s post on Diablomag.com:
Ditch those Capris, buy something with polka dots and wear only what you love, says Danville-based personal shopper Carolyn Rovner.
BY KRISTEN HANEY
New Year’s resolutions made with unbridled enthusiasm and quickly bemoaned as difficult to keep, sometimes need the help of a professional. If revamping your wardrobe (so opening your closet is no longer an exercise in despair) tops your list, we’ve got some essential and actionable guidelines from style maven Carolyn Rovner.
Rovner began her fashion career at age 14, offering honest advice to uncertain shoppers as she worked as a fitting room checker in her home state of Michigan. She’s since built a successful style consulting and personal shopping business with C2Style, which celebrated its 10 year anniversary and a Best of the East Bay win last year.
Below she shares her tips for ensuring you don’t stumble as you search for sartorial perfection in the upcoming year, whether that means finally ditching those Uggs or introducing a punch of color to your staples.
What is your advice for women looking to revamp their style in 2012?
First thing, I’d tell them to increase their awareness of fashion, style, and clothing, either by looking at magazines or around at the people they see. Take notes about what you’re interested in, styles that you’re drawn to. Next, go into your own closet. Be ruthless. Get rid of anything you know you don’t like. The question that should be repeated is “do I love it?” You should love everything in your closet. This also applies to what you buy. If you don’t love it when you buy it, you’re not going to love it six months later. Finally, one of my biggest challenges is helping clients see themselves in a fresh and more youthful way. A lot of women dress much more maturely than they need to or should. They’re dressing ten years older than they are.
What are some good style resolutions women should make for the New Year?
1. Make sure you have a purpose for your purchase: a destination, an event, or an item it will go with. 2. Ignore the size that’s on the tag. Buy for fit. Dress your body for today; don’t dress for ten pounds less in a few months. Sizes are all over the board. 3. Promise to take clothes that need to be altered to the tailor right away, either in-store or over the next three days. Make friends with your tailor (Rovner turns to Helena at All Apparel Alterations on Railroad Avenue in Danville). People need to understand that a pair of off-the-rack pants fitting is like hitting the lottery. 4. Toss items that don’t fit, that are worn out, pit-stained, pilled, have holes, and anything that you didn’t wear for two seasons. Forget how much you love it.
What trends should women ditch?
One closet at a time I’m trying to get rid of Capri pants. They make a petite woman look shorter and a taller woman look like she’s grown out of her pants. You can get a better effect by wearing Bermuda shorts or an ankle pant. I can’t wait to see Uggs go away. When you succumb to that you’re sacrificing your own personal sense of style. That’s what I try to get my clients to do, to look outside of what everyone else is doing and ask “how can I stand out and express myself, have a little of my own flair?” Also, tights with cut off jean shorts, boxy sweaters and blouses, and ugly bulky comfort shoes. I understand people need them but they’re so many cute options. Finally, when people wear leggings as bottoms and you can see their lady business. I don’t want to see your butt cheeks.
What essentials should everyone have?
This sounds strange, but a daytime dress that’s funeral appropriate. So many times I’ve pulled out this hideous black dress from clients’ closets and they say “that’s my funeral dress” and it’s a tent. Let’s update the funeral dress. Choose a piece in gray, navy, or black that fits you and looks nice. Other essentials include a nice pair of dress pants, a trench coat, and a go-to top or cardigan that you can wear with dress pants, a pencil skirt, or jeans — a good pair of dark wash in a skinny or trouser fit, depending on which silhouette works. Neutral pumps in black or nude are also really important. And finally, add a lovely cocktail dress, but not necessarily in black. It’s fun to walk into the party in purple.
What trends are you most looking forward to and how should we wear them?
Some of the spring trends are kind of out there. I like to focus on trends that are realistic, like polka dots and paisley, which are fresh for spring and different from the typical nautical stripe that’s “in” every spring. I also like bright colors, like orange and turquoise, which I bring down a bit with neutrals such as white, khaki, or navy. And there’s also a return to the classic ballet flat. Expect pleated skirts, both structured and flowy, and maxi skirts to replace the maxi dress that’s been popular in the past. The best way to pull off these trends is to add them to a really basic, classic foundation piece. Combining a great pair of white jeans with a bright top can make you trendy without being way out on the limb; you’re kind of closer to the tree. Mix trends with the classic and dabble in new prints and colors with accessories.
Every December (and throughout the year as well), I receive phone calls and emails asking if I provide gift certificates. The answer is: OF COURSE, I DO!!!
Giving your spouse/friend/mother/father/sister or brother “the gift of style” is a WONDERFUL gift. Countless people say to me “What a great gift you would be for (fill in the blank)!” My response is: I AGREE! And now is the perfect time to make someone you love “beyond thrilled”. The perfect recipient is someone who…
*is celebrating a milestone birthday this year
*has experienced a dramatic weight change
*puts him/herself last on their to-do list
*is re-entering the workforce, changing careers, newly promoted or a recent college grad/retiree
*hasn’t updated their style in 5-10-15 years (or more!)
*loves the show “What Not To Wear”, and would appreciate a fashion intervention
*has too many clothes, and needs a closet clean-out
*is overwhelmed by shopping, and therefore, doesn’t
*would like to feel great EVERYDAY! (And who wouldn’t want that?!)
Take a look at what Jen had to say about her experience with C2 Style:
Jen is amazing–lost 70 pounds! Great attitude, great energy…she inspires me! 🙂
So, check out my website, www.C2Style.com/services. Call (925-202-9332) or email (email@example.com) TODAY to get your gift certificate(s) before Christmas. Like Jen said, “Change someone’s life FOREVER!”
Happy Holidays! Carolyn
Please join us…
Fashion and fitness fans unite for an evening of complimentary group fitness classes, fall trends scoop and one-on-one style advice from me at The Studio in Danville on Tuesday, September 20, 2011 from 4:30-8pm.
Take any class from the schedule below (reservations required/space is limited…RSVP to 925.838.9200, ext. 4009):
4:30 Bikini Body Sculpt
5:00 8-Pack Abs
5:30 Yoga Basics
6:30 Boot Camp
6:45 Yin Yoga
We’ll talk fashion in the living room (at the “top of the hour”) where I’ll have fall trends to preview on your way to or from class. Bring a challenging item of clothing, and I’ll give you my opinion on how to “make it work” for you!
The Studio’s Director of Fitness will be available to answer your fitness questions.
Hope to see you at The Studio, 730 Camino Ramon in the Rose Garden Shopping Center!
Tuesday, September 20, 2011
Light refreshments will be served.
From Alive Magazine’s August 2011 Issue:
The thought of wearing a corset or an old-fashioned girdle is unthinkable in the year 2011, but just say the word “Spanx,” and women get a look on their faces like they’re in on the best secret ever. They smile and nod their heads, “Oh, yeah, I know what you’re talking about.” If you don’t know, then keep reading. Shapewear has become one of the most important components of a wardrobe. Just because you can’t see it, doesn’t mean it isn’t there and working wonders. Here are a few foundation essentials:
▪ If your last bra fitting is a distant memory, then it is time for another. A professional bra fitter, available at most department and bra specialty stores, can put your girls where they should be; at the midway point between your shoulder and your elbow. The center of your bra should touch your sternum, and the closure should fit comfortably at the middle set of hooks. The most basic bra in your drawer should be a t-shirt bra—one that has a smooth fit, without lace or fussy details that create bumps. Make sure it’s nude colored as white is unpleasantly visible, especially under a white blouse or t-shirt.
▪ Everyone knows that a VPL (visible panty line) is a fate worse than death, mostly because there are so many products on hand that alleviate this affliction. If a thong is not your scene, then a laser-cut boy short or panty can provide coverage without revealing its whereabouts. The laser cut pieces have no elastic bands at the leg or waistband, and provide a smooth, clean line. If you’d like more coverage, a shaper (most commonly, the brand, Spanx) in a bike short style, or one that goes down to the calf, are great options.
▪ The term “muffin top” refers to spillage of mid-section flesh over the top of jeans, and no one likes to see it or have it. An industrial strength camisole, worn under your blouse or body-skimming top, will magically lessen rolls, and since it usually comes in a longer length to tuck in your slacks, it won’t roll up your tummy. Problem solved.
▪ Another favorite product, created by a couple of East Bay curvy girls, is The Perky Lift (www.theperkylift.com). This all-in-onesie smoothes back fat bulges and muffin tops, supports a sagging bust-line, and eliminates VPL…and it’s pretty to boot! Full-busted women love the wide straps that ease shoulder pressure, and the “down under” front closure makes trips to the Ladies Room easy and sanitary.
▪ Gentlemen can also benefit from shapewear. Wearing a compression crew neck t-shirt or tank will firm the chest (no more “man boobs”), slim abs, and provide extra lumbar support. Fabrics are lightweight and comfortable, and some are even treated to wick away perspiration. Men should get to experience the “joy” of shapewear, just like we do, right, ladies?
If you’re not convinced that these products are as comfortable as they are revolutionary, I challenge you to try one on. Who knows? You may convert, and wear them daily as many women (and men) do. They are available everywhere, at all price points. My only suggestion is: Go up a size …that way, they’re a little easier to get on and off. At least, that’s my experience!
You may have recently updated your wardrobe (with my help, of course) but, when was the last time your make-up and skincare regimen was re-evaluated? Please join me for a fun evening of make-up “tips and chips” as we celebrate Cinco de Mayo on MAY 4th from 6-8pm at The Rouge Make-up Studio in Danville. Owner, Theresa Grutzeck, will treat you to a complimentary make-up application, complete with instruction on the how-to’s for your most beautiful eyes/cheeks/lips. Hair stylist, Tanis Wallunas, will be on hand to give you ideas about a possible new ‘do. Have questions about spring fashion trends? We’ll talk wardrobe while sipping margaritas, too! If you’ve got a friend who’s been toying with the idea of a wardrobe/style makeover, please bring her to this event! Potential clients are more than welcome 🙂
Please RSVP to me at firstname.lastname@example.org prior to the event. Space is limited, so email me right away! Looking forward to seeing you!